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How to run a fundraising process as a woman
The ten steps, in the order I'd run them again. 180 investors and zero term sheets in 2016; one email to 12 funds, nine meetings in two days, and a signed $3.15M round in 14 days in 2018. What changed was the process, and a process is something you can copy.
WHAT'S INSIDE
- Step 0–2: whether to raise at all, getting the paperwork clean, and sizing the round off a dilution ceiling instead of a valuation
- Step 3–5: the three-tier list, the double opt-in intro that got ten forwards in a day, and the email that answers the objection they passed on you for
- Step 6–7: stacking the meetings into one window, and what every non-answer actually means
- Step 8–10: the two-list investor update, the term-sheet week, and the one-page checklist
FOUR QUICK QUESTIONS, THEN IT'S YOURS
Where are you with your raise?
Under a minute. It tells me who's reading and what to write next.